The number of smartphone users is increasing at a blazing fast speed. Statista estimates that there will be 6,567 million smartphone subscribers worldwide in 2022. By 2027, these smartphone users are forecast to grow to 7,690 million.
As smartphones become more and more popular, any business without a mobile application will be left behind. M-commerce refers to the use of smartphones to generate business. It is clear that mCommerce is important because having a mobile application is now a necessity for a mobile, which was previously considered a luxury.
Due to the increasing demand for mobile commerce, many businesses are opting for mCommerce app development. If you also want to make an investment in mCommerce mobile app development, then this blog is meant for you.
Here in this blog, we are going to talk about the future of mCommerce app development. So let’s get started.
Trends that are Going to Set the Future of MCommerce App Development
There are certain factors that are believed to shape the future of mobile commerce development in 2022 and beyond that. Let’s have a quick look at them:
Smartphones are Becoming Increasingly Popular
As said earlier the number of smartphone users is rising with each passing day. In addition to that, the average screen time of the user also increased.
From buying online groceries to booking cabs online, people depend more on smartphones to accomplish their daily tasks. Businesses are considering making use of this opportunity to boost the reach of their business. The best way to do so is to develop a mobile application. As a result, the number of mCommerce apps developed every year has increased. So the proliferation of smartphone users is also going to fuel the popularity of mobile commerce applications.
Changing Customer Habits
How long has it been since you last purchased a gadget in an offline market? Most of the purchases made today, especially by the millennial generation happen using online shopping. Therefore any business that loses its presence on the mobile phone could result in losing a vast amount of business.
By considering the changing shopping environment of the people, it is safe to say that mCommerce has a bright future ahead with a lot of popularity to grow and sustain in the market.
Chatbots are Going to Make Your Business Available 24*7
With the use of chatbots, all mobile applications can answer their customers’ questions in real-time without any downtime. This makes businesses available to serve their clients 24*7.
According to various studies, more than 85% of websites are going to make use of chatbots to handle their need of interacting with their human customers in real-time. In the context of mCommerce app development, chatbots can be used for the particular needs of their customers by offering them personalized conversations.
Chatbots can be described as tools that make use of artificial intelligence, machine learning, and a variety of other technologies as well to respond to user interaction in real-time.
It is the Right Time to Bring Augmented Reality into Action
Augmented reality is going to be a game-changing technology for a lot of industries. This is expected to completely change the way people shop online and surf through mCommerce mobile apps.
For instance, by making use of Augmented Reality (AR) technology, the fashion industry will be able to deliver a more personalized experience that is beyond everything. For instance, if you are in an online jewelry shopping business, then you can allow your online customers to trial the jewelry in real-time. By doing so, customers will be able to make an informed decision regarding which piece of jewelry looks best on them.
The Rise in Mobile Payment
In response to the growth of mobile shopping, we are also expected to see an upsurge in mobile payments. Every mCommerce mobile application is integrating mobile payment gateways to allow its customers to make payments online for the products they have purchased on the application.
If you are considering stepping into the world of mCommerce, then it is a must for you to opt for the right payment gateway which promises safe and secure payments.
The biggest reason behind the rising popularity of mobile payments is that they can bring the possibility of selling the product directly to the customers without following complex projects.
Social Media Presence
Mobile commerce heavily relies on social media. Having a strong presence on social media enables businesses to reach mass audiences. As well as building a higher engagement level, promoting their products or services, getting more insights to upgrade their business strategies, and enjoying a higher ROI, it has also proved useful.
According to recent studies, about 55% of consumers make a purchase online after seeing the online presence of the product. Furthermore, studies reveal that by developing a mobile commerce application, they were able to increase sales by 33%.
Voice Search
With the rising popularity of voice assistants like Google Assistant, Amazon, Alexa, and Apple’s Siri, people’s dependence on voice search has increased. In the year 2022 and beyond voice search is expected to be used by mCommerce businesses to enable their customers to search for different products with each.
If you are also in the mCommerce sector and involved in offering a huge inventory of products then voice search is one of the must-have features for your mobile application.
Optimizing for the Speed
This is the trend that is also the favorite of the mCommerce development companies. No one prefers to shop on a mobile app that is slow and often takes a lot of time to make a purchase. Thereby it is essential for mobile app developers to follow the best practices to speed up and optimize the application to deliver.
In addition to development practices, we also advise you to opt for reliable hosting services to make sure your mobile app never becomes the victim of slow speed.
The sluggish performance of your mobile application will also create a negative brand impression for you. Therefore the need for optimizing mCommerce applications for speed is a must.
How to Build Your Successful mCommerce App that Follows the Latest Trends?
The growth mobile commerce has shown so far is magnificent. More and more people are joining the wave of starting a mCommerce business but most of them failed to do so due to a lack of knowledge.
The best way you can follow to bring your mCommerce business to life is to associate with a top app development company. Having expertise in mCommerce app development, these companies can help you build your mobile app that comes with the best user interface and never fails to impress the audiences.