Are you using social media to promote your business? You most likely are. But, for your efforts to not go in vain, you need to introduce effective types of marketing into your work. Your best bet is an explainer video. When used correctly, an animated explainer video can boost your presence and introduce your business to a potential audience.
Plus, did you know that a short explainer video is one of the best trends to increase the effectiveness of your social media campaigns? Because video attracts your customers and increases the product sales like no other. Explainer videos are popular due to their ease of consumption and preparation. In simple words, if you want to introduce a product/service into the market, an explainer video is the best option.
Today, we’ll be talking about how to make explainer videos as well as how they can help you boost your social media campaign.
What is an Explainer Video?
Explainer videos are simply 60-90 second videos that help simplify a complex concept. They’re also great tools to introduce a new product or service to your target audience. A custom explainer video is a great way to engage potential customers, enlighten them about your business, increase sales, and increase your online presence. But, the big question: where do you begin from?
If you’re new to the concept, you may face challenges right from the beginning of the video production process. To make it all easy, getting professional explainer video services is the best move. Besides, here are a few insider tips on how explainer videos can enhance your social media marketing efforts and bring results.
Writing a Script
A well-written script is what makes an explainer video successful most of the time. Your explainer script should be concise, clear, and explain your product or concept clearly. To begin, create a creative brief that explains the goals of your video as well as outline the main objectives. The brief you create then will be useful when you finally move on to writing a script.
Below are a few key factors to keep an eye on when you work on your creative brief.
- What is the demographic of your target market?
- What is the particular problem that your intended audience is experiencing? What role can you play in its resolution?
- What are the main benefits of your product or service?
- Which tone is best for your company?
- What action do you want the audience to take next? What is your catchphrase?
An explainer video might be the first thing your audience sees when they visit your page. So, keep that in mind when creating a script. You must describe and explain how your product or service functions while emphasizing its advantages.
Moreover, focus on showing prospects what makes your product better than others instead of focusing only on the technical aspects. Also, try not to make your video appear too formal. The best explainer videos are always fun to watch, so use humor to keep your audience engaged and hooked to the screen.
Adding Audio Effects
The audio is just as important as the script of the explainer video. Nothing will put off your audience from your video more than a poor-quality voiceover. To tackle this, hire one of the top explainer video companies to establish your company’s voice. Get in touch with a professional voiceover actor and see if they match the tone you’ve set. If it does, consider adding background music to create a specific mood.
Selecting the Video Style
If you have the know-how of the video animation industry, you probably know that there are plenty of video styles out there. The styles of animated videos vary, but they are always engaging, emotional, and visually appealing. In your explainer video, you can use a variety of animation styles. Besides, remember that certain styles are better suited to specific businesses than others.
On the flip side, if you’re not an animation genius, there’s nothing to worry about either. You can search and get in touch with a leading explainer video company that can assist you in enhancing your social media marketing efforts by creating a killer video.
The Golden Rules
- Keep your explainer video as simple and as brief as possible
- Add eye-catching elements and colors with constant movement
- The shorter the video, the better
- Don’t make visuals the center of attraction, focus more on the narrative
- Make sure to craft a strong explainer video script
How Does an Explainer Video Boost Your Social Media Marketing Campaign?
After you’ve figured out how to create an explainer video, it’s time to see how it can help you improve your social media presence. When you share a unique and engaging explainer video on different social media platforms, you increase your chances of getting recognized by users. And, when your users identify your business, they’ll be more likely to trust you.
Original and high-quality video content attracts the users more. For instance, they receive a large number of comments and shares (12 times more). As a result, your followers will quickly become advocates for your brand. Besides, video explainers can also be viewed on a range of devices and are mobile-friendly. This element will benefit sharing and reposting activities as well.
Moreover, explainer videos offer benefits that go far beyond social media marketing. And, since they are easy to understand, they contribute greatly to increasing your online traffic. For instance, they usually get more clicks which drive website traffic.
Additionally, it’s a fantastic approach to strengthening your SEO plan. In addition to your SEO efforts, having high-quality animated videos will help you rank higher in YouTube search results. They can also capture attention, boost engagement, and boost conversion rates.
The Final Words
A compelling explainer video is both educational and enjoyable to watch. An animated explainer video investment pays off in several ways, starting with social media promotion. You need to be inventive and unique if you want to remain competitive on social media sites.
So, educate, connect, and thrill your audience with a compelling explainer video!