While 80% of customers interact with best social media Agency in Dubai, not all social networks are optimized for this use scenario. Some are only for online communication, while others are quite popular in other parts of the world.
What social media sites will be the most popular in 2022?
The answer to this question is dependent on a number of factors, including
- In the United States or globally? The top six in each of these two categories are substantially different.
- What you mean by social media: Do you think of YouTube as a social media platform?
- Source of information: Some conclusions are derived from platform statistics, such as monthly active users, while others are derived from survey responses, such as “Have you ever utilized [platform]?”
- Some social networking platforms are not intended for commercial use at all.
As a result, we’ll go through the most popular social networking networks worldwide, in the United States, and for companies.
The most widely used social networking networks in 2022
It is the most popular social networking site on the planet, and its versatility makes it a go-to for almost anything. However, Facebook is especially useful for the following:
Local advertising
Do you know that among the best local online directories is Facebook, which ranks right up there with Google My Business? This shouldn’t be a surprise when you consider what a Facebook company page consists of.
Advertising
Due to their size and targeting options, Facebook and Google are the two leading digital advertising platforms. Facebook ads have the highest reach of any social media platform, reaching up to 36.7% of adults.
To those 65 and older
Ages 65 and older are the Facebook ad reach demographic that is expanding the fastest, according to Influencer Marketing Hub. This group will have increased by 25% by 2021. It’s still 25-34, but it’s the preferred platform for people aged 65 and up.
Building a community and relationships
A lot of people frequently check a company’s Facebook page for announcements, closings of stores, sales, and other recent information.
It’s not a good idea to use visual marketing alone. It should be a part of all of your marketing strategies, not just social media.
This is where Instagram distinguishes itself from the competition.
Ecommerce
Despite having more expensive advertising than Facebook, Instagram is still a good platform for paid social media marketing. First of all, 36% of Instagram users use it to follow brands, which indicates that the platform has the highest purchase intent.
Organic participation
In addition to having the highest organic reach across all social media sites, Instagram also has the highest organic engagement rate, with a rate of 1.16% as opposed to 0.27% on Facebook and 0.07% on Twitter.
Marketing through influencers
Since many social media influencers use Instagram as their base of operations, this should not be surprising. Instagram receives the highest percentage of marketing budgets for influencers about 69% of any network.
Twitter screenshots reportedly started becoming more and more prominent on Instagram a year ago, according to Influencer Marketing Hub. This is not to say that you should post screenshots of your Tweets on Instagram and hope they go viral.
Much more than simply articulating your brand in a single sentence of 360 characters or less. But by far, that is what sets it apart from other products.
Customer care
Twitter is a popular channel for customers to contact brands because of its quick communication and direct nature. According to a recent survey, Twitter was selected as the most popular social media platform for customer service by two out of every three respondents.
Images
Quicksprout claims that while images receive 128% more retweets than videos, videos may receive 49% more favorites.
New information
By comparison, just 38% of Facebook users and 56% of Twitter users, according to Statista, acquire their news from that platform.
Young, well-educated, and rich individuals
According to statistics from Best Social Media Agency in Dubai, Twitter users are richer, younger, and have higher levels of education than the overall population.
However, LinkedIn is more comprehensive than you might realize. Let’s look at some of its advantages.
Business-to-business marketing
LinkedIn ought to be the best for B2B marketing as it is a professional, business-focused social media network. Following some research, we can confidently assume that Linkedin accounts for more than half of all social traffic to business-to-business websites and blogs.
Organic participation
LinkedIn has a higher rate of organic interaction than Facebook, which makes sense considering that it is not Instagram. It’s no surprise that 95% of Business – to – business content marketers utilize LinkedIn as a natural marketing channel.
Long-form material
A study indicated that long-form material on LinkedIn receives the most views, likes, comments, and shares. While 360 characters or fewer may be perfect for Twitter, this is not necessarily true.
Privacy
Consumers chose LinkedIn first, Instagram second, Twitter third, TikTok fourth, and Facebook fifth when asked which social media networks they felt most confident in preserving their privacy and data on.
Tiktok
TikTok is overwhelmingly the most well-known of all the platforms included on this list. Due to the platform’s unique video format and emphasis on creative content, TikTok advertising is very successful.
Fun and Entertainment
60% of TikTok users claimed that finding amusing or interesting videos was the major reason they used the app, with the remaining 40% citing motivation, self-expression, trend alerts, and networking.
Emotional material
According to TikTok, approximately half of the best-performing TikTok advertising have an emotional component to them.
Marketing using influencers
According to the 2021 benchmarks study from Influencer Marketing Hub, TikTok is overtaking Instagram as a medium for influencer marketing.
Snapchat
According to research, the top reasons consumers use Snapchat are to communicate with friends, share images, experiment with lenses and filters, and share movies.
Local marketing
Snapchat is also an excellent tool for location-based marketing. It has a location-sharing function called Snap Map, which allows users to discover nearby people and businesses.
Feel-good material
Snapchat, according to research commissioned by the company, is the social media site that elicits the most pleasant sentiments.
Conclusion
Now that you are aware of the most widely used social media sites, you can tailor your social media marketing approach to take advantage of what each network is most known for.