We cannot deny that the use of social media is one of the most successful marketing methods; however, selecting the right approach is not always easy.
Social media isn’t stable, which is the main reason besides the fact that people change their interests from time to time and lose interest in things that were trending just a few weeks ago.
The following statistics will help you adjust your marketing strategy for 2022 and better understand the trends.
Nothing remains the same.
Everyone who uses Instagram, whether they are users, influencers, or businesses, is affected by Instagram’s algorithm updates every month.
Platforms change their algorithms constantly to provide users with the best experience. Moreover, Instagram is used in extremely important businesses that need to maximize their profits to survive.
Only by ensuring that the platform remains popular can one increase revenues and improve profits. This goal can be achieved by providing engaging content to users, which is why the algorithm updates are designed to achieve it.
Why you should care
Although algorithm updates are meant to benefit platform owners, keeping audiences engaged can pose several problems for influencers and businesses since brands will have to adjust their strategies as a result.
When marketers adjusted their strategies to the 2018 update that killed the organic reach of their posts on Facebook when the 2019 update came along, their organic reach decreased by 90%, causing them only to reach 10% of their followers when they posted a new message on Facebook.
Being up-to-date with the latest trends is therefore particularly important. There is no better way than to look at actual figures to understand what matters now and what trends are about to disappear. So we compiled a list of the essential Instagram stats in 2020 to help you understand exactly what matters.
Instagram stats that you should know
● The popularity of women is five times higher than men.
According to research, the number of likes women get is five times greater than that of men. Women get more likes on Instagram since it is a photo-based platform. In addition to this, another interesting fact about this platform is that it is a marketplace for fashion brands to establish themselves and gain customers. Women are also more likely to use Instagram than men: more than 43 percent of female adults in the United States use it, compared to just 31% of male adults gcsecloud.
● Clicks cost an average of $2.40 each.
Consequently, as the platform becomes more popular, the cost of one click also rises. The average cost is $2.40, but costs vary from country to country. For example, it costs $3.56 to click in the U.S. but $1.48 to click in Japan.
● Live videos are watched daily by 100 million+ users.
Besides Instagram Stories, there are other engaging content types on the platform. Facebook Live’s popularity is one of the reasons why Instagram introduced such a feature. Marketers should use live videos to their advantage since over 100 million people create or watch them daily.
● Instagram is best used between 10 a.m. and 3 p.m.
If you want to get more likes on your photos and videos, post them between 10 a.m. and 3 p.m. on weekdays. Wednesdays and Fridays are the best days. Your niche and audience will determine the perfect time for your business.
● 500M people see Instagram stories every day
Compared to other social media ads, Instagram stories are more natural-looking and less intrusive. Stories have their value alongside traditional Instagram posts since at least half of the total Instagram users use Stories. Advertisers find this format appealing because of this.
Adding questions, polls, and stickers makes stories more engaging than posts, which helps your audience learn more about your brand.
● Compared to text, images are processed 60K times faster.
Visual content’s popularity is because images are much faster than text in our brains, did you know that before? Considering this, it’s easy to understand why Instagram is successful with advertisers and brands.
Additionally, Instagram statistics indicate that ads with minimal copy are most effective. In most cases, users don’t stop to read text when scrolling through images and videos.
● Instagram reaches 928.5 million people.
Instagram is used by adults aged 18-29, which means that brands looking to advertise can reach many people through Instagram. With such a large audience, Instagram is an excellent social media platform for lead generation.
LinkedIn is regarded as the most important for lead generation in terms of social media platforms. Marketers looking to generate leads are increasingly turning to Instagram because of its large audience and rapid growth. It is possible to accomplish this both organically and through paid strategies.
● one million+ posts, including memes
If it fits well with their tone of voice, humor on Instagram can be very effective for brands. The meme accounts on social media can provide a lot of insight into marketing for brands.
The content published on meme accounts is shareable, funny, and appealing to a broad audience. They are also adept at staying current and on top of trends. A business account on Instagram should consider all of these factors.
● Almost 90% follow one business profile.
It’s common for users to follow more than one brand account on Instagram due to the thin line between individuals and brands. Businesses can use this to engage with their target audiences, communicate their brand values, demonstrate their voice, and ultimately connect with their audience to encourage them to continue and connect with their business down the marketing funnel.
Wrapping Up
Instagram has grown in popularity, and its user base continues to increase.
Marketing content attracts Instagram users, so marketers shouldn’t ignore it. You need to determine which content is popular and what audience is most engaged, etc. if you want your Instagram marketing strategy to be profitable.
Hopefully, these stats will help you deliver the right content to the right people in your marketing efforts.